Work Experience
Canadian Tire Group - February 2020 - ongoing
Art directed the halloween 2022 photoshoot; worked on organic social videos, emails, video ads, spreads for retail flyers, and responsible for the company's digital guidelines of each quarter to keep consistency in all channels.
Responsible for creation and development of all website banners, organic social posts, video campaigns and ads. Art directed birthday photoshoots and worked on updating the Canadian Brand Guidelines while following the US Brand guidelines and respecting accessibility standards.
Responsible for all weekly Email marketing since 2022, website banners, and all marketing campaigns developing video ads for (Instagram, Facebook & Youtube) and Carousel Banners.
Body Rock - 2019 to 2020
Worked as a video editor developing marketing videos and creating video classes for an Online Fitness Instruction Company based in Toronto, Canada. Also worked as a Social Media Manager developing content for the company's social media and as a photographer/videographer when it was required to be on set recording the classes.
Straumann Group - 2014-2018 & freelancer since 2019
Part of the global marketing team, worked as a Multimedia designer creating product launch videos, 2D/3D product illustrations, development of print materials (catalogue, flyer) and instructional videos for dentists.
Since 2019 working as a freelancer producing videos.
Working as a freelancer producing several product launch videos and interviews for a marketing campaign launched in England.
Working as a freelancer creating design content for brochures and presentations, creating badges to be used on marketing products and creating organic social posts.
Mega Media Group - 2012-2014
Worked as a video editor creating instructional videos for several brands (eg. Subway & Local retail stores) as well as commercial videos for local supermarkets showcasing deals of the week.
Graduation
2017 - MBA in Project Management at Getulio Vargas Foundation in Brazil
2012 - Bachelor degree in Digital Design at Pontifical University of Paraná in Brazil